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6 best ways to scale your startup to the next level

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5 major startup activities that needs followup

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PR mistakes made by the startups and how to avoid them: Start-ups have lots of constraints. They range from lack of funds, lack of developed products, lack of customers and lack of people to name a few. Hence it is important that the branding is done right so that the message reaches out to the ideal customers as fast as possible. The branding has also to be done right because the message has to go to the customers the right way. PR is one good way because it allows your brands to be seen by the customers in a non salesy way. PR will engage with your customers and will build a trust element in your brand. Following are the 5 big PR mistakes that usually start-up companies commit and also the ways to avoid them. 1. Starting with no PR plan: The most common mistake with today’s start-up companies is entering into business without a PR plan. Though Marketing and PR are different entities, try to combine each other and involve your PR department with marketing. It is important that you hire an external PR consultancy and try to develop an effective and realistic PR plan that works well for you in reaching your goals. 2. Not being consistent in showing up: Many startups work hard and engage with the media. They show something exciting to the media. The media gets excited about the new company or the product. They publish the startup. However, the startups don’t engage with the media consistently. They reach out to the media after a few months. The media thinks that the startups will reach out only when they have something new occasionally. The media might ignore. On the other hand, it is also not good for a startup. The startup gets shown once the audience and then gets in front of the audience only after an year or two. The startup brand is completely forgotten. Hence it is important that the startup gets active in PR on a regular basis. 3. Lesser sense on your target segment/audience: When you don’t know your target audience well enough, developing products to their needs or even reaching out to them becomes difficult. A good PR strategy will help you to identify your target audience and to tailor your brand messages to them. Knowing your intended audience is vital for product development. 4. Always shooting for the stars: Another mistake made by start-ups is that they starting off with unrealistic expectations about the popular media covering up their stories. But, sometimes reaching out to local publications is more effective as, their followers might likely be your actual target audience. PR plan will help you determine which local media can be targeted and the ways to best reach out to them. This could bring positive results long-term. 5. Not knowing what and when to announce: While launching your fresh new product/service be cautious of bad timings. It’s important to be updated on getting to know about daily happenings. For your company to get well noticed, prepare on announcing something worth talking about and also consider planning a date of announcement that doesn’t coincide with any big event, conference or holiday to standout. Conclusion: This article might have helped in bringing in some clarity and guide on identifying and making up the PR mistakes in the near future. A professional community is a great advantage for new businesses and it is a great way to start building that community for yourself with the help of PR.

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Every startup need to set up a board at some point in time. The questions in the minds of the startup are as follows: • What stage of my startup should I have a board? • What sort of a board should I have? Why would you need an Advisor board? An entrepreneur normally should select a set of advisors based on the complimentary skills that are needed for the company. For instance, a Finance professional can come on board if the entrepreneur lacks finance talent in the organization. An investor who has seen multiple exits can come on board if the intent of the entrepreneur is to sell the company at some point in time. This gives a well-rounded skill set to the organization based on the complementary skill sets that the board can give. It is tempting to have high profile names on board to attract the attention of the investor. However, it may not be that great when the investors find out that these board members do not contribute anything meaningfully. What types of boards The two types of board are high involvement and low involvement boards. The high involvement boards spend a lot of time with the organization and the low involvement spends time once a while. The high involvement board spends the time in getting into the thick of the action. They take problems and solve those based on their skills. The low involvement boards are involved once a while and they would be involved as a sounding board to take advices that the entrepreneur and team can implement. How to optimize a boards performance and make it work for you Many a times, the board spends time and attempts to understand what is happening in the organization. However, the team feels that this consumes a lot of the executive time. On the other hand, not meeting in constant frequency will not allow the board to give the right kind of advice. So, how to optimize the board and make their contribution effective to the organization. This depends on the kind of the relationship; the entrepreneur has with the board. The entrepreneur can seek their intervention once or twice a month for a few hours. The meetings can happen with these board members in that frequency. The entire board can meet up probably once a quarter. On the other hand, the entrepreneur can keep a few hours extra that can happen on an ad-hoc basis. This is based on emergency issues that need to be closed immediately. As discussed earlier, you will have to be choosy in identifying the right members for your board This will help you to find the right kind of advice that you would need. You will have to invest the time with them to make them understand you. You will need to update them on all the required information about your organization skills, people, practices and areas of improvements. You will have to build a relationship with the members to make your board effective. You can then , based on mutual trust, be able to split the responsibilities between you and can scale the startup.

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