8 tips for your Marketing plan to match with solution
As you explore marketing, it’s important that you do not lose focus on the value proposition of your solution in your marketing efforts. You need to start marketing your solution before you even build it to validate needs and stay focused on the features customers want and need.
There are many ways to connect with other people. Not every type of strategy will work for every business, but these marketing tips can guide you.
- Identify your USP.
The USP is the unique reason customers buy from you, not your competitors – it’s what makes your business stand out from the crowd. It’s important to define what you did differently and to be able to pass it on to potential customers. This usually reflects your specific knowledge or skills.
Your USP may have new or unique offers or exclusive services
- Know your audience.
The first and foremost step in developing a marketing campaign is knowing who your audience is. Not only do you need to know which group your ideal customer belongs to, but you also need to have an idea of the ideal customer’s interests and preferences. You also need to find out where your audience is located. For example, on which social media platforms do your audience spend most of their time?
- Focus on the audience.
Now that you know who and where your audience is located, you need to make sure you reach them. Build your campaign according to the interests of your audience. Use the keywords you are looking for. Create a stimuli that describes how your product or service solves audience problems.
- Collect and publish testimonials.
People are more likely to post negative reviews than good reviews. However, if you come across a positive review, make sure to share it with others and post it on another website. When you have positive customer interactions, encourage those customers to write and share great reviews.
- Select your marketing options
While there are many available, you should keep your target audience in mind when deciding which one to use. Options include company websites, social media, blogs, brochures and flyers, online events, print advertising, word of mouth, cold calls, and mailing.
- Use social media to reach your audience.
Social media can be a great way to connect with your audience in a professional but human way. Use social channels your local audience can use to answer customer questions and have conversations with your audience.
- Hold a contest or promotion.
Promotions like contests can be great tools for targeting a local audience. Get creative with the competition and offer the prizes your ideal customer wants. Offer promotions to celebrate events that happen near your locality or occasionally connect with the community.
- Establish yourself as an authority.
Write blog posts on the topics that answer customer questions that relates to the solutions offered by us. Let the experts answer questions on sites like Quora, business.com, and other forums and advice platforms.
As the Pareto Principle pinpoints, 80% of your results come from 20% of your efforts. For example, only 20% of your marketing campaign is responsible for 80% of your success, or 20% of your customer base accounts for 80% of your sales.
You will have to figure out on which strategy is best for reaching your audience. When you find the 20% who are the most successful, invest most of your efforts in these campaigns and platforms knowing they are the most profitable.