Arbaaz Sha Muzawer, armed with a Bachelor's degree in Computer Science and nine years of professional experience, including three years as an SAP CRM Consultant at Maventic Innovative Solutions Private Limited, brings invaluable technical and strategic expertise to Custom Elements. Wasim Shaikh, with an MBA in Marketing and eleven years of experience, including roles as COO of Custom Elements and in sales and business operations at prominent companies like Bosch and ACT Fibernet, contributes his strong sales and operational acumen to the startup's success “Coming from Bangalore, where we have spent the last 10 years, we were pleasantly surprised when we discovered FiiRE. Having experienced various coworking spaces in Bangalore, stepping into FiiRE felt like entering a premium, top-notch office environment. It's the kind of place where talented individuals would love to work and where you can confidently invite people for meetings. The setup is truly impressive, and that's why we chose FiiRE.” The spark of entrepreneurship ignited within Arbaaz Sha Muzawer, a seasoned professional with a background in computer science, leading him to envision a venture of his own. Seeking a like-minded partner, Arbaaz approached Wasim Shaikh, who brought a wealth of experience in sales and operations, complementing Arbaaz's technological and strategic strengths. Together, they embarked on the journey to create Custom Elements, inspired by their shared passion for the automotive industry. Custom Elements initially began as a platform to connect various stakeholders in the motorcycle market. However, after thorough market research and a course correction, they pivoted their business model to focus on a custom design house for helmets and motorcycles. Despite initial excitement, this endeavor didn't yield the desired results, leading them to eventually shift gears and venture into e-commerce for motorcycling accessories. This decision proved to be a turning point, capturing the attention of Indian consumers riding motorcycles with engine capacities of 200cc and above.